BASF revenue down 76 % it continues to invest in China despite sluggish demand.
Brudermüller is just a genius he installed cost saving measures in other places not in China with its sluggish demand.
Der weltweit größte Chemiekonzern BASF kämpft mit sinkender Nachfrage. Der Gewinn ist im zweiten Quartal im Vergleich zum Vorjahr um 76 Prozent eingebrochen. Der Konzern weitet daher sein Sparprogramm aus.
www.tagesschau.de
Die Stellenstreichungen bei BASF schüren die Sorgen, dass wichtige Kompetenzen des Chemiekonzerns nach China abwandern. Dabei birgt eine weitere Konzentration auf den größten Chemiemarkt der Welt ein Risiko.
www.faz.net
No other German corporate CEO made headlines last year like Martin Brudermüller. Shortly after Russia's invasion, BASF's CEO warned in drastic terms of the consequences for the German economy of a sudden buyers' strike of Russian gas. Then in the fall, the longtime Asia head of the world's largest chemical company called for an end to "China bashing" in this country. Brudermüller can attack, and he chose his words deliberately in each case.
The Chancellor and his Economics Minister probably know best how great an influence his warnings had on the German government's decision not to seal off the pipeline overnight. In any case, the collapse failed to materialize. Brudermüller admits today, however, that he never thought Germany would become independent of Putin's favor so quickly.
But the new freedom comes at a price. And on Friday, it came with a price tag: the Group recently paid 2.2 billion euros more for natural gas at its headquarters in Ludwigshafen alone. That's why Brudermüller has launched a cost-cutting program to which more than 4,000 jobs will fall victim.
Business logic argues for closing production sites that have become unprofitable. This is what corporations do every day around the world. In the current situation, however, the measures at BASF are fueling concerns about a migration of important competencies to the huge Verbund site in China. Brudermüller sees the best growth opportunities for BASF in the world's largest chemical market. He is prepared to accept the risk of a clash of interests should the Taiwan issue escalate.
Brudermüller remains committed to Ludwigshafen. But many in the Palatinate lack the right faith. Not only does their boss once again paint a gloomy picture for the German economy, he has so far also failed to provide a forward-looking answer as to how the parent plant is to be made fit for the chemical world of tomorrow. This is something his successor will have to do. The manager will leave his post in a year's time. BASF will then be more dependent than ever on China.
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