Most countries are going to a more Conservative right approach.
But this trends upsets the one in power, therefore they go for the usual and cheap deflection.
For Macron: Musk is meddling in electoral process of foreign countries.
For Germany: AfD are nazis and Russian assets.
All of the countries that recently got elections, in fact: the party that won is a Russian plant.
Easy.
If you feel threatened by someone, instead of taking a step back and contemplating the possibility you are the one doing a S**t job, just deflect by saying the ones running against you are the bad guys.
In fact, they (opposition parties) are not running against you (the leader), they are running against us (me, your leader, and you, my people whom I care a very whole lot about, and our country, and our values and cute traditions).
So, they are not only bad, they are bad bad. Like super bad.
And to hammer the point home they will rely on common media tropes and parallels.