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Phone or game addict? The army need you!
The British army is calling on “snowflakes, selfie addicts, class clowns, phone zombies, and me, me, millennials” to join its ranks in a recruitment drive targeting young people.
The campaign, featuring posters and TV ads titled Your Army Needs You, suggests that what is seen as a weakness or a character flaw by the rest of society can be seen as a strength by the army. The campaign states that the army could use the “compassion” of “snowflakes”, the “self-belief” of millennials, the “confidence” of selfie takers, and the “focus” of phone zombies.
https://www.theguardian.com/uk-news/2019/jan/03/uk-army-recruitment-ads-target-snowflake-millennials
The British army is calling on “snowflakes, selfie addicts, class clowns, phone zombies, and me, me, millennials” to join its ranks in a recruitment drive targeting young people.
The campaign, featuring posters and TV ads titled Your Army Needs You, suggests that what is seen as a weakness or a character flaw by the rest of society can be seen as a strength by the army. The campaign states that the army could use the “compassion” of “snowflakes”, the “self-belief” of millennials, the “confidence” of selfie takers, and the “focus” of phone zombies.
https://www.theguardian.com/uk-news/2019/jan/03/uk-army-recruitment-ads-target-snowflake-millennials
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