In WW2 Savings groups were organised in each local community throughout the country. On the one hand the War Savings Campaign encouraged thrift at an individual level and on the other hand brought together the community by fund raising for large-scale campaigns such as the 'Spitfire Fund' (1940), 'War Weapons Week' (1941), 'Warship Weeks' (1941 / 1942), 'Wings For Victory Week' (1943) and 'Salute the Soldier Week' (1944).
see more http://2ndww.blogspot.co.uk/2011/03/salute-soldier-week-campaign-1944.html
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